This is a marketing book about how to make more people choose your website or choose what you are trying to get them to do. Many aspects of a web page can be changed to increase the number of responses by a potential customer such as wording, banner, photos, where the key information is located. For example, locating the important information "above the fold" so people can see it without scrolling down is important.
A good example of A/B testing resulted in the Obama election website picture change and the button to click on changing from "sign up" to "learn more." The same with the Romney website. When they changed the site to be state specific, they increased the web response by 19% which can be crucial in an election.
The A/B testing could be used by the library on the website or just in testing the various ways the programs are marketed. It was an interesting book and had good information with summaries at the ends of each chapter to help the reader remember the main points.
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