"If you're going to invent fake food, invent something people already love, something they're dying to gorge themselves on," - chocolate. So said food writer, Annie Wilkins, to her husband, Tom, a research scientist. Both left academia - Annie to write and Tom to work at International Milling. Tom finally perfects It - synchocolate. The product is called "Better Than Chocolate". Annie's doctoral dissertation, "The Coming of Chocolate" inspired the ad team to develop a lifestyle story ad campaign. "Food has always had a transforming power in society", and Better Than Chocolate definitely radically changes Tom and Annie's lives as their "miracle cure for chocoholics sparked a near riot on the streets of New York."
This is a story of corporate espionage, ambition, genius, and the mad desire for the good life that clouds judgment and makes casualties of family life. It is also a story of hope, hard work, and the liberation of education...oh!...and chocolate - fat and sugar and calorie free!
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