Where's Your WOW / Robyn Spizman & Rick Frishman / 164 pages

January reading...These two authors try to help the reader plot ways to get to the head of the pack, be memorable with customers, and achieve success. There are plenty of stories of how successful people did it...including the authors regaling you with their own awesomeness. My intention was to discover ways public libraries could use what we do every day to generate our own WOW factor and gain new customers. No new techniques that I could determine or haven't seen before.